David

What to do with Wally? Wally was an awkward and shy child at his local primary school. It was time to hand out roles for the Christmas play, but what role could the teacher give Wally? She decided on the innkeeper. It wasn’t a key role and only required Wally to shake his head and say one line, “Sorry, we’ve no room.” Wally grinned from ear to ear when he learned of his role, and he couldn’t wait for the big night.

When there is a major announcement of a forthcoming event, it is usually accompanied by a media statement and even a press conference. Sometimes social media influencers are also invited to create some excitement and “buzz” around the announcement. Companies like Apple, Tesla and Boeing spend millions of dollars to launch their latest products worldwide.